Monday, December 9, 2019
Analyze Of Using Social media for Bbusiness â⬠MyAssignmenthelp.com
Question: Discuss about the Analyze Of Using Social media for Bbusiness. Answer: Effectiveness and usefulness of the learning experience for me This research report is effective to analyze the advantages and disadvantages of using social media for business. I have learned that social media site allows the company to enhance the communication process and increase the productivity level. In this way, it can be evaluated that social media site disseminates the information among a separate set of employees in an efficient manner[1].This learning experience was useful for me to implement social media strategy in different organizations. I have also pointed that project scope is wider as it provides the information regarding advantages and disadvantages of using social media practices. Usefulness of learning process for me I have gained my learning experience in different ways. I can apply this knowledge and insight into future. This research has increased my knowledge regarding thetype of social media. In this way, it can be evaluated that a platform like Facebook is a kind of social media which is used to develop the business and also create awareness of company through social media[2].Along with this, I have observed that Google+ is another platform that can increase the transaction of the company on social networking sites and also provides further benefit to the company. This learning experience could be beneficial for me to use this platform in an organization. As a result, I can improve my personal and professional career. I have increased my understanding about social media platform. In this way, it can be evaluated that Twitter is another social media platform that can be implemented by the corporation to spread the different kinds of news flash associated with businesses[3].This knowledge can be applied to me to promote the brands through Twitter in future. I have analyzed that Instagram is now owned by Facebook which aids me to build the visual type of storytelling as well as helps to attract a large number of consumers. Consequently, it would be beneficial to get business growth and success. Objectivity of the learning process I did different activities to gather the information about the advantages and disadvantages of using social media in business. I read that compelling and essential content will aid me to pull the attention of potential consumers and also gain more brand transparency. This can be effective for to grow my career. I have also read that social media content can indirect increase the websites based content. Moreover, I have observed that social media appears the different type of universal search results. It enables me to make further improvement to search traffic and increase the online revenues of the company. Learning Experience Business Research was useful for me to conduct the further research. Through this research, I have observed that consumer can also access through a separate set of new media. As a result, I am competent to build the loyalty among customer towards the brand. This business research is also significant for me to consider disadvantage of using social media as it would be beneficial to make effective marketing strategy. It is evaluated that social media can be used for declining goodwill for example; if a customer provides negative comment then it can damage the companys goodwill[4]. Through this business research, I have considered different points regarding social media. In this way, it can be determined that business can build the strong presence on a different channel of social media. But, I have also pointed that there is no platform that will aid corporation to increase more customers without the proper investment of time and efforts. This learning experience is significant for me t o make a judgment regarding social media. Learning process I did different activities in assignment 1 and assignment 2. These activities are research question and hypothesis, research design and methodology, research limitation and time schedule. Further, I have learned that research question is made to meet the research objective in an effective manner. Along with this, I have learned that research hypothesis is made for assessing the relationship between two variables named independent and dependent variable. This learning experience could be beneficial for me to develop the hypothesis in further research. I have also developed my understanding regarding qualitative and quantitative research. In this way, it can be evaluated that qualitative research is used to gather the non-numeric information regarding research topic[5]. It is analyzed that qualitative data can be gathered from different previous cases in which social media has helped or adversely impact on the performance of the organization[6]. Further, I have learned that quantitative research is beneficial to gather numeric based data that can be analyzed through statistical method. It is analyzed that these data are gathered from the questionnaire, survey, and polls. It can be either descriptive or experimental in nature[7]. Application of learning in future This learning will be applied by me within an organization to build an effective digital marketing strategy. It could be beneficial to improve the productivity and profitability of the company as I can become a good marketing manages in future. This can not only meet my short term goal but also beneficial to attain my long-term goal such as to become a successful entrepreneur. From this research, I have learned that there are different limitations of research. These limitations are lack of generalization, inappropriate action, and lack of technology[8]. I have also developed my understanding about the time schedule. In this way, it can be evaluated that time schedule is beneficial to understand the activities that will be performed and also define its duration[9]. Consequently, I am able to implement this strategy to complete the project in a specified time period. References Bolton, R. N., Parasuraman, A., Hoefnagels, A., Migchels, N., Kabadayi, S., Gruber, T., ...Solnet, D. (2013). Understanding Generation Y and their use of social media: a review and research agenda.Journal of Service Management,24(3), 245-267. Bryman, A. (2015).Social research methods. USA: Oxford university press. Leonardi, P. M., Huysman, M., Steinfield, C. (2013). Enterprise social media: Definition, history, and prospects for the study of social technologies in organizations.Journal of Computer?Mediated Communication,19(1), 1-19. Nielsen, R. K., Schrder, K. C. (2014). The relative importance of social media for accessing, finding, and engaging with news: an eight-country cross-media comparison.Digital journalism,2(4), 472-489. Okazaki, S., Taylor, C. R. (2013). Social media and international advertising: theoretical challenges and future directions.International marketing review,30(1), 56-71. Trainor, K. J., Andzulis, J. M., Rapp, A., Agnihotri, R. (2014). Social media technology usage and customer relationship performance: A capabilities-based examination of social CRM.Journal of Business Research,67(6), 1201-1208. Whiting, A., Williams, D. (2013). Why people use social media: a uses and gratifications approach.Qualitative Market Research: An International Journal,16(4), 362-369. Zeng, B., Gerritsen, R. (2014). What do we know about social media in tourism? A review. Tourism Management Perspectives,10, 27-36
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